In order to assess the linkage between news media coverage and subsequent policy proposals, the ‘CNN model’ is a useful starting point, allowing for the identification of “instances when media coverage comes to play a significant role in persuading policy-makers to pursue a particular policy” (Robinson, 2002: 37). The purpose of this blog post is to explore this in relation to the news media discussion around the Columbine (1999) school shooting. Findings indicate that the initial response to Columbine by the news media and politicians was framed around restricting children’s access to guns.
At the time when Columbine occurred, the previous spate of school shootings meant the conditions were optimum for a discussion about the problem of youth violence. Further, the ‘fear’ about children’s safety at school paved the way for a ‘something must be done about it’ mindset. Echoing the findings of Wondemaghen’s (2013) research, news media content contextualised the Columbine shooting within the wider trends of school shootings and youth gun violence more generally. Opinion polls from the public show a similar level of concern about youth gun violence.
The next stage of policy development was that the Clinton administration suggested ‘remedies’ (Entman 1993) centring on restricting children’s access to guns and increasing parental accountability. News media adhered to the ‘elite consensus’ scenario (Robinson 2002) by building support for a particular policy agenda. The selection of sources allowed the news media to ‘frame’ this issue: researchers in the field, advocacy groups for gun reform, and parents of survivors and those killed at Columbine were amongst the main voices to be heard. The ‘counter-movement’ of gun rights organisations and politicians strongly against gun regulation managed to dissipate the development of policy, as the proposals failed in Congress.
Paralleling Wondemaghen’s (2013) study, the news media then moved on to criticise the official response — in this case, a lack of action on children and guns — and suggested ‘alternative solutions’ to the problem: ‘closing the gun show loophole’ that allowed the Columbine perpetrators to procure their weapons. At the national level, this adhered to the criteria of ‘elite dissensus but policy certainty within executive’ (Robinson 2002), for the news media pressured the government to close the loophole but with no success. The common theme was that Democratic politicians were ‘afraid’ to take action on this issue because of the power of the National Rifle Association: this means that the ‘counter-movement’ to this form of social regulation was successful.
The ‘alternative solution’ to the lack of federal-level action on the ‘gun show loophole’ was for the voters to put the issue on the ballot in the state of Colorado; this is action which was driven by interest group Safe Alternatives to the Fifrearm Epedemic (SAFE), heavily supported by local media and received the backing of the Clinton administration. This resulted in legislation being passed in Colorado to close the ‘gun show loophole.’ These results build support for Robinson’s (2002) theory that news media has the greatest impact when policy is uncertain. Overall, the policy action was driven by the public and an interest group and thereafter supported by the media and the political actor who originally had suggested this regulatory measure as a ‘remedy’ to the problem (Entman 1993).
[This blog post was put together by tracking and analysing news media coverage and policy debates pertaining to the Columbine school shooting. Literature about policy framing was also utilised as a lens through which to assess findings. The next posting will continue this theme, by exploring the news media-policy linkage of the Virginia Tech school shooting.]
- Entman Robert M. (1993) ‘Framing: toward clarification of a fractured paradigm.’ Journal of Communication 43(4), 51-58.
- Robinson, P. (2002) The CNN Effect: The myth of news, foreign policy and intervention. London, New York: Routledge.
- Wondemaghen, Meron. (2014) Media Construction of a school shooting as a social problem.’ Journalism 15(6), 696-712.