Continuing the theme of the last two blogs of emergency management plans and training — something which is crucial to managing something as deadly as a school shooting — this post elucidates what to avoid when planning for and responding to acts of violence. Since something like ‘risk’ cannot be entirely eliminated, what organisations should strive to achieve instead is a level of ‘safety,’ i.e. what is deemed to be “an acceptable level of risk.” In terms of school shootings, this means planning for which actions to take in a crisis should be located within the wider rubric of school violence; as well as accounting for potential spectacular events, which are rarer but more likely to be lethal in nature.
A common flaw of emergency management plans in educational institutions where school shootings have already taken place is not considering the possibility of such an event occurring in the first place: for instance, Columbine High School and Virginia Tech University had guidance in place for fires, bomb threats and so forth; yet not for an active shooter scenario. Whilst schools may feel that ‘it can’t happen here,’ the myriad school shootings which have occurred in the United States show that these tend to occur in suburban areas with relatively little crime. Moreover, the danger in not acknowledging the risk of a school shooting is that no plans would be put into place about how to eliminate or reduce that risk.
Another common mistake is outdated or incomplete information in emergency management plans. An example of this is Virginia Tech University’s plan, which, at the time of the shooting, was two years old: this meant it had outdated information in it, such as the name of a previous police chief. Another instance of incomplete information is the case of Columbine High School, where, prior to the shooting, the building layout for the school had not been included in the plans — it has been said by delayed the response of police and other rescue personnel. In situations like these, it certainly seems the point that Coombs makes about the danger of having a plan in place is providing a false sense of security is correct: these have limited usefulness when actually applied to a crisis.
Probably the most well-known of emergency management mistakes is the delay in emergency communication at Virginia Tech University (refer back to the blog posted on the 20th August 2014 for more information). In addition to staff error, this transpired because of a number of pre-existing flaws: there was confusion about what ‘timely’ actually meant; there was no set template(s) for emergency communication messages; there were inconsistences in the emergency communication policy and emergency management plans about who had the authority to release an emergency alert. This exemplifies the importance of the linkages between different facets of emergency management: prevention, planning, communication, training and response.
[This blog post was put together using analyses of policy documents produced after the Columbine and Virginia Tech shootings, as well as further reading. The next blog post will document some of the changes made to law to eradicate these flaws.]
 Borghesi, Antonio and Barbara Gaudenzi. (2013) Risk Management: How to Assess, Transfer and Communicate Critical Risks. Springer: London, New York. Page 19 cited.
Vestermark, S. D. (1996). ‘Critical decisions, critical elements in an effective school security program.’ In A. M. Hoffman (ed.) Schools, violence and society. Westport, CT: Praeger, 101-122. Page 108 cited.
 Coombs, W. Timothy. (2012) Ongoing Crisis Communication: Planning, Managing and Responding (third edition). Thousand Oaks, CA.: Sage. Page 41 cited.
 For more details refer to Jefferson County Sherriff report. http://extras.denverpost.com/news/colreport/columbinerep/pages
 Coombs, W. Timothy. (2012) Ongoing Crisis Communication: Planning, Managing and Responding (third edition). Thousand Oaks, CA.: Sage. Page 106 cited.